Social Media is the newest hot thing sweeping web sphere and online marketing world. As this is a developing area a lot of marketing tactics and strategies are still developing. Here are some ideas for marketers:
1. Social Strategy: Centralize Social Presence within marketing. Social presence is another (important) customer touchpoint and should reside in the web marketing group to ensure consistent brand look & feel. Social is a great opportunity to engage your customers (both Active & Inactive) as customers spend more time on social sites.
2. Social Presence: Create customized landing pages for Social websites linked from Profile / Fan pages in social sites. Either on the social site or the landing page, attempt to capture email/ sms information for future marketing contacts.
3. Social Content: Post latest events / programs/ promotions to keep content constantly updated & fresh. Capture Voice-of-Customer (VOC)/ buzz from thesocial sites. Have a moderation strategy - Is your social presence moderated or free-range (un-moderated)?
4. Social Data: Integrate your social data with email & web data to create profile/ behavior based segmentation. Enhance your customer data with a 3rd party social data overlay. This will inform the social penetration (& prioritization) in your customer base/ segments & appropriate communication customization strategies can be applied.
5. Social Messaging: Understanding friend base in each social site & applying a friend of a friend acquisition strategy and message streams that acknowledge social affiliation may prove to me more engaging than traditional email blasts. Engaging customers with large friend networks may be a smart strategy to win over influencers & early champions of new products, new site launch & "peek view" tactics.
facebook.com, myspace.com, tagged.com, twitter.com, myyearbook.com are the most popular social sites. I also liked linkedin.com
facebook.com, myspace.com, tagged.com, twitter.com, myyearbook.com are the most popular social sites. I also liked linkedin.com
